21. Clearly Define Your Brand
Stefany Cesari, Director of Marketing, In Good Company Hospitality
Restaurants need to be sure they clearly define their brand. Defining your brand is the foundation for success. If you don’t know who you are, who your audience is, what your brand message is, and so on, you’ll drown in the sea of trying to be everything to everyone. By clearly defining your brand, you’ll be able to ensure that the identity is incorporated into all facets of your venue—collateral, social media, staff, web, and more.
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