MarketWatch Features IGC Hospitality in Rethinking Vodka

“Vodka is like my own personal Magic School Bus,” says Will Benedetto, director of bars for New York City-based In Good Company Hospitality. “I love working with it because it’s my vehicle to explore all sorts of flavors and bring them to people—it’s so familiar to most that it makes esoteric ingredients more approachable.” Benedetto’s Dirty Martini ($17) at In Good Company venue The Wilson in New York City is his own take on a classic, blending olive-infused Grey Goose vodka, Krogstad aquavit, and Martini & Rossi Extra Dry and Riserva Speciale Ambrato vermouths.

 

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