10. Sell an Experience
“Look, we sell food and drink, which is a basic need that everyone has, it’s not rocket science.
Having said that, we sell an experience and hopefully a feeling and a connection. Whether it’s serving guests or working with staff, it’s all about making people feel like you are there for them; you see them, you hear them.
Good days, bad days, if you can connect with people in a genuine way, you will find the response is in the same genuine manner. This is the key to keeping staff morale high and guests returning as it builds relationships and connections, long term or short term.“
General Manager at In Good Company Hospitality
In Good Company Hospitality owns more than eight different and unique restaurants in the New York City area.